Your incentives, example emails, and sample social posts are below. This week we’ve written a few you can choose from. We’ll send out one more email on May 27 to help you all meet your goals with a last-minute push!
Remember: you can share Cat Town’s posts, link to stories you love from our blog, or better yet, share your own unique point of view about why you support Cat Town!
Every dollar you raise will help cats find love — so every donation, not matter the size, is a win!
The Cat Town Team
This Week's SPC Incentives:
MAY 22 - MAY 28: or every 5 people who raise $10 this week, Cat Town will get entered to win $2,000. There will be 2 winning organizations.
GOAL: Report on how much you raised, thank everyone who’s given, and ask everyone to share if they can’t give.
Example Email #1:
Subject Line 1: Help senior cats with me!
Dear FIRST NAME,
Cat Town focuses on cats who struggle at the shelter — like senior cats, who are often upset about being surrendered after living most of their life in a home. So far this month, Cat Town has helped 6 senior cats find homes, including:
- Laverne and Shirley — a bonded pair who’d been at a city shelter for nine months before getting adopted at Cat Town in less than 10 days;
- Sammy — a sweet cat with impaired vision whose affectionate nature helped him find a way into everyone’s heart;
- Saffron — whose adopter understands that she’ll need a few weeks of quiet patience before she can show off her true personality; and
- Squiggy — who was angry after being surrendered at age 14, but got adopted after just two weeks in foster care proved he was a total love bug.
Helping senior cats find great homes is core to Cat Town’s work. Thanks to donations received through fundraisers like mine, they make sure that these cats find great homes!
There is only one more week left for me to reach my goal, and I’m XX% there. I hope you’ll help me save more senior cats today!
Example Email #2:
Subject Line 2: Help sick and injured cats with me!
Dear FIRST NAME,
Cat Town focuses on cats who struggle at the shelter — like cats with medical needs who need a little extra TLC. With no shelter vet on staff this year, these guys need a safe place to recover, now more than ever.
This month, Cat Town volunteers have suited up in medical gowns to visit Juniper, who’s on quarantine while she recovers from a contagious virus, but loves to be petted and played with. They’ve introduced guests to Ricky, whose FeLV means his life expectancy is uncertain, but whose sweet, cuddly personality will surely win some lucky adopter’s heart soon. And they helped Huey get adopted after a tail injury left him incontinent. Huey’s foster mom just couldn’t resist his charms!
Helping sick and injured cats find great homes is core to Cat Town’s work. Thanks to donations received through fundraisers like mine, they can cover medical expenses for cats with nowhere else to turn!
There is only one more week left for me to reach my goal, and I’m XX% there. I hope you’ll help me save more cats in need today!
Example Email #3:
Subject Line 3: Help scared kittens with me!
Dear FIRST NAME,
Cat Town focuses on cats who struggle at the shelter — like scared kittens who are often considered too old to socialize. In Oakland, under-socialized shelter kittens three months and older tend to be euthanized, but at Cat Town, they get all the time they need to learn how to trust humans!
Cat Town has lots of young cats learning to be brave. Right now, you can meet Tyra, Molly, Turtle, Tiger, Fawn, Haley, Nora, Caviar, and Suzy — who are all building confidence in Cat Town’s Adoption Center. These kittens started off scared, but are growing by leaps and bounds each day. Cat Town’s specially trained volunteers use toys, baby food, and other tools to get these youngsters ready for adoption.
Your donation will help Cat Town feed them and keep them safe while they get ready for someone to fall in love with them! There is only one more week left for me to reach my goal, and I’m XX% there. I hope you’ll help me save more senior cats today!
Example Social Media Posts:
Helping sick and injured cats find great homes is core to Cat Town’s work. Your donations cover medical expenses for cats with nowhere else to turn, like Huey! After a tail injury left him incontinent, Cat Town got him surgery and medication to help him recover — and he was just adopted by his foster mom! I’m XX% toward reaching my goal, and there’s just one more week left for me to help more cats like Huey. I’d be so grateful if you’d help! <LINK TO CAMPAIGN>
Thank you to <tag names of donors and those who’ve shared your posts>. You’re superstars, and I’m SO grateful you’ve helped my by sharing or donating to my campaign for Cat Town, getting me so close to reaching my goal!
Your support makes stories like this one come true. Thank you for helping make the world a more kind, patient, and loving place to live. <LINK to a recent blog post, like Ogden and Tessa’s story, *THEN ADD* your campaign URL — this will make your post link to the blog while still sharing the text of your URL>
Right now Cat Town has lots of young cats learning to be brave. These kittens start off scared, but grow by leaps and bounds each day with help from volunteers. I’m fundraising to help buy them treats and toys to earn their trust and build their confidence, and I’m close to reaching my goal. Please consider donating to my fundraiser! <LINK TO CAMPAIGN>
Photos of your favorite Mission Cats
Pick some favorite “mission cats” from our library here!