HELP WITH SOCIAL MEDIA

Remember that email is almost always more effective than social media for fundraising, but it is extra helpful to do both! Below you can find example posts to use. And, if you use the hashtag #TeamCatTown or tag us with @CatTownOAK, we’ll help your posts get seen by liking it and/or commenting on it!

How Often to Post

  • Post often and meaningfully with a mix of public updates (think status updates) and direct, private requests (think email and Facebook Messenger). Whatever you share should primarily be your own, personal posts, but it doesn’t hurt to also share some Cat Town posts if they resonate with you.

  • Post about Cat Town once every day or two (more often is better for Twitter). Most of your posts should not ask for money. Instead, they should let people know why our work is important, and why you support us!

  • Give a status update on your own campaign once a week. These can be your donation asks.

Example Posts for Instagram

Photos provided in the Visuals Library.

 

During the summer, when the city shelter faces devastating numbers of animals in need, these cats are at their highest risk of euthanasia. That’s why I’m helping Fund the Shelters by raising money for #@CatTownOAK! Please visit my fundraising page at <INSERT YOUR FUNDRAISER LINK HERE> and consider making a donation of any size to help Oakland’s at-risk shelter population find the loving homes.

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I’m on #TeamCatTown and working to #FundtheShelters. Please help by giving what you can so @CatTownOAK can help the shelter’s most vulnerable cats go to loving homes. Go here to give: <INSERT LINK TO YOUR FUNDRAISING PAGE>.

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As a nonprofit cat rescue, @CatTownOAK depends on supporters like you to get cats out of the shelter and into loving homes. Please check out my fundraiser <INSERT LINK TO YOUR FUNDRAISING PAGE> and give what you can to help #FundtheShelters. If enough people give, they can save the kittens who are at highest risk of euthanasia this summer! 

 

Example Posts for Facebook, Next Door, and LinkedIn

Photos provided in the Visuals Library.

 

THANK YOU to everyone who has supported my fundraiser for #TeamCatTown! I’m <25% / 50% / 75% / 80% / 90%> of my way toward reaching my goal because of you. If you have been on the fence about supporting me, ask me anything you want about Cat Town. I’d love to tell you more about why they’re unique in the animal rescue world. And if you already gave, please consider sharing this post to get the word out. Thank you again! <tag all friends who gave, except those who gave anonymously>.

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Cat Town depends on donations to provide for the shelter’s most vulnerable cats. Right now they’re helping Oakland’s littlest kittens stay with their mama cats, like <NAME> and her little ones, so they can develop strong immune systems, grow up, and get adopted! I’m raising money to help Cat Town support this litter of kittens. Please support my campaign: <INSERT FUNDRAISING PAGE LINK HERE> #TeamCatTown

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I’m fundraising for an organization I care so much about — Cat Town! @CatTownOAK is a nonprofit cat rescue working to get Oakland’s most vulnerable shelter cats (e.g. the ill, injured, senior, stressed, and under-socialized), out of their cages and into the loving homes they deserve. But they can’t do it alone, and that why I need your help!

With your support, we’ll be able to prevent little kittens like <NAME> and <NAME> from growing up in a cage. Instead, they’ll learn to love humans fast so they can get adopted. Any amount makes a difference in the lives of Oakland’s at-risk shelter cats. Please visit my fundraising page at <INSERT FUNDRAISING PAGE LINK HERE> and help Cat Town change lives!

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I believe in @CatTownOAK because I volunteer every week, and see their work first-hand. That’s why I’m fundraising to support their work (Please donate! <INSERT FUNDRAISING PAGE LINK HERE>). I know you’d feel as strongly as I do if you saw the difference they make for yourself, so for every fundraising post of mine you share, I’m going to give you an entry into my own personal raffle for two free visits to Cat Town. If you share 10 posts, you get 10 changes to win!

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Cat Town is saving adoptable animals that would otherwise be euthanized and finding them homes with people that can share a good life with them — I care about that. If you care, too, please support Cat Town's change-making work by donating on my page: <INSERT FUNDRAISING PAGE LINK>. #TeamCatTown

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Imagine going on a first date from inside a cage. If you’re like most cats, you understand how that cage might distract you from your date — or for cats, your potential adopter. If you can’t put your best foot forward, chances are, you aren’t going to get adopted.

Cat Town partners with the city shelter to help cats who aren’t doing well in their cage. They get them out of cages, and put them in a setting where their “first date” can result in getting adopted. In the eight years they have been operating, Cat Town has helped reduce the euthanasia rate for cats at the Oakland shelter by 70%! That’s why I’m fundraising to support #TeamCatTown. If you agree this is a good cause, please donate to my campaign today! <INSERT FUNDRAISING PAGE LINK HERE>

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I believe in @CatTownOAK’s mission to focus on helping cats no one else is working to save, so I’m running my own fundraiser to support them. I hope you will support this great cause by donating to support me. Please visit my fundraising campaign at <INSERT LINK HERE> and consider making even a small donation. Every little bit makes a big difference in the lives of Oakland’s cats! #TeamCatTown

 

Example Posts for Twitter

Photos provided in the Visuals Library.

 

Right now the shelter is crowded, but that doesn’t mean any scared cat kitten should get left behind. Help me get the cats most likely to be overlooked out of the shelter by donating to my fundraiser for @CatTownOAK. <INSERT FUNDRAISING PAGE LINK HERE> #TeamCatTown

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I’m at XX% of my personal fundraising goal of $X,XXX, and would love to cross that finish line. Help me save Oakland’s shelter cats with a donation to my fundraiser for #TeamCatTown at <INSERT FUNDRAISING PAGE LINK HERE>

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.@CatTownOAK saves lives! I am fundraising for this little organization to make sure they can save as many cats and kittens as possible this summer. Support my fundraiser by visiting <INSERT FUNDRAISER LINK HERE>! #TeamCatTown

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I’m fundraising for @CatTownOAK to help the shelter cats and kittens who get overlooked. Your donation of any size will help me save lives! <INSERT FUNDRAISING LINK HERE> #TeamCatTown

 

#TeamCatTown is fundraising to help the shelter’s highest-risk kittens, and I’m dedicated to helping them succeed! Donate to my campaign at <INSERT FUNDRAISING PAGE LINK HERE> to make a difference for Oakland’s littlest cats.

 

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