CREATING YOUR OWN CONTENT
Start with YOU
The top 2 attention-getting words for a reader are
Their own name
When you start your message with “you,” you’ll get everyone’s attention.
Make the Ask Easy
Create an easy-to-fill “donor-shaped hole” in your message. Anyone reading what you write should be able to say, “I can help with that!!” Ask first for donations (“Will you give $10 to purchase special treats that help kittens learn to be brave?”), then ask your donors if they’ll help share your posts to help you reach your goal.
Remember — the Head Follows the Heart
Everyone *thinks* they make decisions with facts, but really, we make decisions from our hearts (it’s science). If you can make your reader feel the same emotion you feel about a story, they’ll want to give. Then, they’ll use any numbers or statistics you share to justify the decision their heart has already made. When in doubt, go for heart!
The best way to pull someone’s heartstrings is with a good story. If you want folks to remember what you asked them to do, tell them a story about how Cat Town helped you. Tell them about a special cat, or an important event in your life related to your volunteer work. Use your story to raise awareness for our work, to ask for support on your campaign, or to thank donors. See examples in our Help Telling Stories section, and in our collection of blog posts here.